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Chapter 7 · Guide 7.5

Run targeted promotional campaigns

Broadcast SMS and email promotions, understand immediate send execution, and the 250-recipient limit.

7 minute readVerified August 29, 2026
OwnerOffice staff

At a glance

Use this guide when

Broadcasting promotional offers, seasonal discounts, or service announcements via SMS or email.

Best practice

Segment your audience and keep promotional texts concise with a direct call-to-action link.

Watch for

Marketing sends execute immediately with no delayed queue, and audiences are capped at 250 per run.

01

Compose your promotional campaign

  1. Open Campaigns and click "Create Campaign".
  2. Choose SMS Broadcast or Email Newsletter.
  3. Write your message with a compelling call-to-action and direct booking link.
  4. Preview the message on desktop and mobile mockups.
02

Understand campaign send realities and limits

  • Immediate Execution: Marketing sends are executed immediately upon clicking Send. There is no delayed queue or cancel-after-send mechanism.
  • 250-Recipient Cap: Campaign audiences are sliced to MAX_RECIPIENTS = 250 per run. If your audience has 400 contacts, the system sends to the first 250.
  • Opted-In List Composition: The SMS broadcast list filters on status = opted_in. Contacts generated during transactional quoting or booking are included unless they have texted STOP.
  • Performance Tracking: Tracks actual operational metrics: runs, sent, queued, and failed counts.

Completion check

Confirm before moving on

Use these checks to make sure the dashboard and the real-world workflow agree.

  • Campaign message copy is written with clear promotional terms and links.
  • Audience size is verified within the 250-recipient batch limit.
  • Campaign execution is monitored via runs, sent, and failed metrics.

Troubleshooting

When the workflow doesn’t look right

Campaign sends to fewer people than expected.

Campaign runs are capped at 250 recipients (MAX_RECIPIENTS = 250), and contacts who previously texted STOP are automatically excluded.

Campaign cannot be sent.

Verify a physical business mailing address is saved in Settings → Business (required for anti-spam compliance).

Keep going

Related guides

Run targeted promotional campaigns | Dashboard User Manual · Let's Get Quoted