Why Multi-Tier Quoting Lifts Average Job Size by 35%+
Sending a homeowner a single quote price forces a binary "Yes vs. No" decision where they compare your number to low-bid competitors. Providing three curated options shifts their internal evaluation to "Which level of quality best fits our home?"
The 20 / 65 / 15 Rule
- Good (Baseline Option · ~20% select): Meets standard building codes, standard fixtures/materials, 1-year workmanship warranty. Protects against losing cost-conscious homeowners.
- Better (The Sweet Spot · ~65% select): Architectural-grade durability, enhanced energy efficiency, upgraded aesthetic finishes, and 5–10 year extended warranty. Priced 25–40% above Good. This is where your highest net profit lives.
- Best (Executive Premium · ~15% select): Commercial-grade materials, lifetime transferable warranty, annual inspections, and priority 24/7 emergency dispatch. Priced 70–100% above Good.
Building in 60 Seconds: In the Quote Builder, toggle on Multi-Option Tiers. Load a trade playbook or duplicate your base line items and add warranty and material upgrades to Tiers 2 & 3.